Privacy policy

This Privacy Policy explains how New Age Crypto Exchange, (NACE) (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website or engage with us as an introducer.
We are committed to protecting your personal information in accrodance with:

• The UK General Data Protection Regulation (UK GDPR)
• The EU General Data Protection Regulation (EU GDPR, where applicable)
• The Data Protection Act 2018
• Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

01. Who We Are

NACE acts solely as an introducer to third-party service providers (including but not limited to ALT5).

We do not provide exchange, custody, wallet, onboarding, or transactional services ourselves.

If you choose to contract with a third-party provider introduced by us, that provider becomes the data controller for any personal information you share with them them (or the organisation responsible for personal information under PIPEDA).

For queries relating to this policy, you can contact us at:
Email: [email protected]
Address: 108 Cannon Street, London, EC4N 6EU

02. What Personal Data We Collect

We collect only the information that is necessary for us to operate our website, handle enquiries, and make introductions to our partners.

This may include:

Information you provide directly

• Name
• Email address
• Company information
• Phone number
• Any details submitted through our contact forms
• Information you provide in order for us to facilitate an introduction

Information collected automatically

• IP address
• Browser type and device data
• Website usage analytics (e.g., pages visited, interactions)
• Cookies (see Section 9)

We do not collect or process financial information, identity documents, proof of funds, or any onboarding materials required by third-party providers. These are collected only by the provider you choose to engage with.

03. How We Use Your Information

We use your information to:

• Respond to enquiries
• Facilitate introductions to third-party service providers at your request
• Communicate with you about our services
• Improve our website and user experience
• Meet legal or regulatory obligations applicable to us as an introducer

We do not use your data to provide regulated financial services.

04. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Legitimate interests – to operate our website, manage enquiries, and make introductions.
• Consent – where required (e.g., marketing communications, cookie usage).
• Legal obligations – where we must retain information for compliance or audit purposes.

For individuals in Canada, we collect, use, and disclose personal information based on meaningful consent, except where otherwise permitted or required by law under PIPEDA.

05. Sharing Your Information

We may share your information with:

a) Third-party providers we introduce you to

This occurs only at your request.
Once an introduction is made, the provider becomes the data controller for any further personal data they collect.
They will supply their own privacy policy and applicable privacy laws, including PIPEDA where relevant, outlining how they handle and protect your information.

b) Service providers who support our website

Such as:

• Website hosting
• Analytics tools
• CRM systems

These providers act as data processors on our behalf and are bound by contractual obligations to protect your information.

We do not sell your personal data.

06. International Transfers

Some of our service providers or third-party partners may operate outside of the UK or Canada. Where this occurs, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions
• Standard Contractual Clauses (SCCs)
• Equivalent protections under UK GDPR, and PIPEDA

07. Data Retention

We retain your personal data only for as long as necessary to:

• Process your enquiry
• Complete an introduction
• Comply with legal or regulatory obligations

Data is securely deleted or anonymised once it is no longer required.

08. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion where appropriate
• Object to or restrict processing
• Withdraw consent where processing is based on consent
• Request data portability

Individuals in Canada also have the right to request access to, and correction of, personal information we hold about them and to challenge our compliance with PIPEDA.

To exercise any of these rights, contact us at: [email protected]

If you are not satisfied with how we handle your data, you can complain to the Information Commissioner’s Office (ICO): https://www.ico.org.uk

09. Cookies and Tracking Technologies

We use cookies and similar technologies to improve website performance and understand how visitors use the site.

You can manage or disable cookies through your browser settings.
For full details, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those sites.
You should review the privacy policies of any third-party service providers before sharing your information with them.

11. Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or loss.

However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

12. Updates to This Policy

We may update this Privacy Policy from time to time.
The “Last updated” date at the top will reflect any changes.
Continued use of our website indicates your acceptance of the revised policy.